The King Living story began with Founder David King and his mother Gwen King making simple foam chairs in their family home in Sydney in the 1970s.   

“I was eager to create something innovative and unique,”  David King reflects. “When my mother and I first discussed furniture made from foam, I didn’t know it would be a life-changing moment for us.”

Today, King Living has over 40 showrooms, across eight countries and almost 2,000 employees worldwide. And we’re just getting started.  

By 2028, we aim to have 60 showrooms worldwide. Together, our teams are driven by a unified vision to become a 100-year company while staying true to our roots as a family owned and operated business.

Entirely family-run, King Living has grown and expanded on a foundation that sets us apart from most businesses. As a vertically integrated company, we control every stage of the process, from design to manufacturing and delivery, ensuring our vision is realised at every step.

Vertical integration has been a cornerstone of our growth. Established during a time when material and operational costs were more affordable, we were able to invest in building our intellectual property and state-of-the-art manufacturing capabilities. This early advantage allowed us to create a unique balance of quality and price that continues to benefit our customers today: a foundation that would be far more difficult to replicate in the current economic climate. 

For King Living CEO David Woollcott, this model truly sets us apart.

“There aren’t many companies that know exactly how their product is sourced, manufactured, designed, constructed, shipped, handled and delivered,”  David explains. “At King Living, there’s no stage of the process that we don’t touch. Our vertical integration model is absolutely unique, particularly on a global scale."

We are able to maintain strict quality control, innovate quickly, and prioritise sustainability, all while offering exceptional value. Thanks to these early investments, we continue to create premium, Australian designed furniture at an accessible price.

Today, King Living has showrooms across Australia, Canada, China, Malaysia, New Zealand, Singapore, the United Kingdom, and the United States, with manufacturing hubs in Thailand, China and Australia.

Our expansion into international markets has been driven by customer demand and the careful planning and success of strategic testing in key regions. This approach has fuelled our rapid growth, particularly in North America and the UK, our fastest-growing markets. To reflect on the past few years:

2024

We opened our first U.S. showrooms in Orange County and Chicago, marking the significant growth of our North American presence with six locations now operational.

Similarly, our flagship showroom on London’s Tottenham Court Road has exceeded expectations, leading to the opening of additional UK locations in Kingston and White City.

2025

Saw the introduction of the first King Trade Hub at Bondi Junction, a dedicated destination for design professionals and their clients. With expertise in product capability, spatial planning, custom solutions and fabric selection, our King Trade Consultants deliver a tailored experience, supporting your projects from concept to completion within a private consultation space.

That same year, we opened our largest-ever showroom in Balgowlah, on Sydney's Northern Beaches, alongside our third U.S. and Canadian locations in Portland and Toronto respectively.

2026

The next step in our UK growth journey was the establishment of a dedicated King Living warehousing and logistics facility in Hemel Hempstead, 25 miles (40 kilometres) north of London.

Closer to home, we welcomed our community back to Annandale. As the first King Living showroom, Sydney's Annandale holds a special place in our story and is now the first to be reimagined. Newly renovated with a refined aesthetic, the result is a considered backdrop with more space to explore.

This year also brought a significant milestone in North America, with the opening of our 40th showroom globally: our first Québec location at DIX30 on Montréal's South Shore. This new destination for design marks our fourth Canadian location and introduces award-winning Australian furniture design to the Québec market.

Looking to the future

Looking ahead, we hope to build further momentum across 2026, with continued Australian expansion on the Sunshine Coast through our forthcoming Maroochydore Showroom.

By 2028, we aim to have 60 showrooms worldwide, with two-thirds located internationally.

Sustainability has always been a cornerstone of King Living. As a family-run business, we take a deeply personal approach to minimising waste and maximising the lifespan of our products.

Founder David King’s vision for King Living formed when he observed discarded furniture on Sydney’s streets. He recognised a problem: furniture designed for obsolescence, and set out to create a solution.

“I wanted to make furniture that wouldn’t end up in landfill a few years later,”  David recalls. “Furniture you could really live with, without fear of it wearing out. And keep it for generations.”

This ethos of sustainable, adaptable living led to the development of the first King Living sofa with a revolutionary steel frame and the Postureflex® Seating System, inspired by the suspension systems in luxury European cars.

Backed by a 25-year warranty, the steel frame became the foundation of the Future of Furniture, a commitment to creating design that outlasts and outperforms the ordinary.

From steel frames and modular components to removable covers designed for repair and recovery, every King Living product is crafted with longevity in mind. Recently, we launched an online outlet in Australia to further reduce waste by giving furniture a second life. King Outlet Showrooms are also located in Annandale NSW, Altona North Victoria, Canning Vale in Western Australia, and our first King Outlet in Singapore.

As we continue to expand globally, we’re deepening our efforts to measure and minimise our environmental impact.

As we continue to grow, King Living remains a cohesive team with a unified vision. Our employees, now approaching 2,000 globally, are deeply invested in our success and share a passion for delivering exceptional products.

Many of our designers and craftspeople have been with us for decades, embodying the longevity and dedication that define our brand. Their expertise and commitment are integral to our ability to innovate and grow.

Though we’ve grown rapidly, King Living remains a family-run business at its core. David King’s values of creativity, curiosity, and sustainable design flow through every aspect of our operations.

“From the beginning, I was determined to revolutionise the furniture industry.”  David reflects. “I still feel the same today. We’re building a legacy.”

As we look to the future, we remain deeply connected to our origins and values and continue to set benchmarks for quality, sustainability, and innovation.

“Although we’re approaching our fifty year anniversary, we’re actually at the beginning of another iteration of the King Living journey.” CEO David Woollcott shared. “My role here is about establishing a 100 year business and putting practices and principles in place that I know will outlast me.”

Every decision we make, from opening new showrooms to investing in our people, is guided by that vision. Through thoughtful planning, a customer-first philosophy, and a dedication to excellence, King Living is poised to become a brand that lasts a century and beyond.

Explore more articles or visit your nearest King Living Showroom to discover the future of furniture.