King Living is proud to introduce its newly rebranded Flagship Showroom, Moore Park on April 29th.
Designed in close collaboration with Melbourne interior design studio, Biasol, the Moore Park Showroom is a reflection of the evolution of the King Brand, featuring a new aesthetic, tone of voice, and customer experience.
“The newly rebranded Flagship has refined and elevated the King Living Showroom experience, through a considered design approach that showcases its products and effortlessly connects customers with quality service,” says Natalie, King Living’s Global Head of Brand.
“We wanted a destination that reinvigorates all the senses, an experience that is aligned to the modern Australian signature of the King Living brand DNA.”
The selection of honest, natural materials reflective of the Australian way of living, will enthral visitors, along with a new lighting concept which enhances the in-store experience. With capabilities to change the colour, intensity, and mood of the lighting, this technology is paving the way for the future of retail innovation.
A signature brand scent has also launched as part of the flagship experience, taking inspiration from a mix of wattle, Australian natives, and wood.
The King Cloud is confidently showcased in a purpose-designed media destination, that is enclosed by dark stained Australian spotted gum timber to enhance the interactive experience of the product.
A designated Design Studio has been introduced as part of King Living’s commitment to providing a more intimate and personalised service for clients to consult with a King Living Consultant to help create a home that reflects their personal style. Whether they’re furnishing a room or their entire home, King Living’s professionally trained Consultants can work closely with them throughout the entire process to bring their vision to life.